The short answer: from cheapest to dearest — free builder tiers ($0, with their branding on your page), DIY builders ($25–$55 a month plus your evenings), gig-platform template builds ($299–$1,000, upkeep not included), our LaunchPad plan ($1 a day, $365 + GST a year, everything included), and the NZ pay-monthly market (floor around $99 a month). The trap isn’t paying too little — it’s paying a small number for something that quietly bills a big one.
Cost is the honest reason most businesses without websites give — MBIE’s digital-capability research found it holding back nearly half of NZ businesses. So this is a guide for the deal-seekers, written by the cheapest done-for-you provider we know of in the country. We’ll show the whole shelf, cheapest first, including the options that undercut us.
$0: the free tiers (and their price)
Three genuinely free routes exist, and each charges you in something other than money:
- Free website-builder plans put their ads on your page and their name in your address —
yourbusiness.wixsite.comtells every customer you didn’t spend anything on them. Fine for a hobby; a credibility leak for a business. - A Google Business Profile is essential and free — but it’s a listing in Google’s building, not a home you own.
- A Facebook page is rented reach on a declining feed — InternetNZ’s 2025 research found consumers drifting off social while 74% call a business’s website the most important way to engage.
Free is a fine week one. The problem is when week one lasts four years.
$25–$55 a month: DIY builders
The cheapest real website in cash terms — if your evenings are free and your patience is deep. The full DIY-versus-done-for-you maths is its own guide; the one-line version is that the subscription is the small cost, and the 15–30 build hours plus upkeep-forever are the big one.
$299–$1,000: gig platforms and budget template builds
Offshore freelancers advertise from roughly $33 an hour, and fixed template packages run about $299 to $1,000. Some are perfectly honest work. The three questions that separate a bargain from a trap, before any money moves:
- What does hosting cost after handover? “Build $299” often meets “hosting $30/month” at the first invoice.
- Whose name goes on the domain? If it’s not registered to you, walk.
- Who makes changes next year, at what rate? A site nobody will touch again ages like milk.
The failure mode here isn’t scams — it’s abandonment: the builder finishes, disappears, and the site slowly rots with nobody responsible for it.
$1 a day: where we sit, and why it’s real
LaunchPad is $365 + GST a year ($419.75 incl. GST) — the build free during launch, a .co.nz domain in your name, hosting, SSL and security, Google and AI-search setup, and five updates a year. One price, one invoice, no other bills.
Why that number works is boring and structural: word of mouth is our whole marketing budget, modern hosting costs very little when sites are built properly, and there’s no office tower in the overheads. The scope is the trade: one page (which is enough for most local businesses), five updates, capped free builds. And you see your site before paying anything — cheap should never require faith.
$95–$299 a month: the pay-monthly market
New Zealand’s build-included subscription market has a floor around $99 a month and a mainstream at $199–$250. It’s a sensible model — no upfront bill, upkeep included — and at 3 to 8 times our price, the difference to check is what the extra buys: usually more pages, sometimes more service, often metered edits and SEO as an add-on.
Cheap that stays cheap: the checklist
Whatever route you pick, cheap only stays cheap when all five boxes tick:
- All-in price known — build, domain, hosting, SSL, email, changes
- Domain in your name — non-negotiable, check it today
- Someone owns upkeep — a person answerable for updates and fixes
- No lock-in — cheap with a 24-month chain isn’t cheap
- You’ve seen the work first — portfolio, or better, your own site before paying
Miss one and the small number grows. Tick all five and a cheap website is simply a good decision wearing modest clothes.