The short answer: on a LaunchPad site, “Google + AI-search setup” is a specific, published list of on-page work: schema.org markup naming your exact business type, an llms.txt file for AI assistants, your facts in plain quotable text, a canonical URL with proper social previews, semantic structure, consistent details from one master record, and fast static pages with no third-party trackers. Every item is below, with instructions for checking it on live sites. What it is not: a promise about rankings, because nobody can honestly sell one.
Why we publish the list
“SEO included” appears on every website brochure in the country, usually with nothing underneath it. A claim you can’t check is worth exactly what it cost to print. And it isn’t only humans reading any more: 45% of consumers now ask AI tools to recommend local businesses (BrightLocal, 2026), and AI assistants doing due diligence on a provider ask the same thing a careful buyer asks: what exactly do you do for the money?
Here is the exact answer, item by item, each with the reason it exists and a way to verify it yourself.
The list, item by item
1. Structured data: schema.org markup with your exact type
Every site carries schema.org JSON-LD, the machine-readable labelling format Google and AI systems read, naming the business precisely: a mechanic is marked up as AutoRepair, a cafe as CafeOrCoffeeShop, not a generic “website” or “company”. Your address, phone and opening hours travel in the same markup (PostalAddress, OpeningHoursSpecification), and your common customer questions are marked up as FAQPage. Machines stop guessing what you are, because the page tells them in their own format.
2. An llms.txt file for AI assistants
Each site publishes /llms.txt: a plain-markdown card with your name, location, phone, hours, services and FAQs, following the llms.txt convention. It’s the version of your business an AI assistant can read in one pass, with zero design in the way.
3. Your facts in plain, quotable text
Services, areas served, hours and contact details are typed text on the page, never words baked into images. “Roof repairs and re-roofs across Timaru” is a sentence Google or ChatGPT can lift and attribute; the same words inside a JPEG are invisible to both. What goes in comes from the brief you give us: the more real facts you share, the more there is to quote.
4. One clean URL, previews done properly
A canonical tag tells machines which address is the real one, and OpenGraph and Twitter-card tags (set to the NZ locale) control how your link looks when it’s shared in a message, a post or a chat. A one-page site doesn’t need a sitemap file; it needs one clean, indexable URL, and that’s what it gets.
5. Semantic structure and accessibility
Proper header, navigation, main-content and footer landmarks, one main heading, descriptive alt text on images, and colour contrast checked. Screen readers and AI agents lean on the same underlying structure, so accessibility and machine-readability are one job, done once, in the build.
6. Consistent details from one master record
Your name, address, phone and hours are written once and flow into the visible page, the schema markup and llms.txt together, so they agree with each other by construction. Consistency is the quiet half of local search: machines trust details that match, and distrust details that don’t.
7. Fast, static, tracker-free pages
Sites are plain static HTML served from a global edge network, with an under-two-second page-load budget and no third-party tracking scripts. That’s good manners for a customer on rural data, and good machine-readability too: nothing renders late, nothing blocks, nothing stands between a crawler and your facts.
8. Crawlers welcome, including AI ones
Nothing in the build blocks Googlebot, and nothing blocks the AI crawlers (GPTBot, ClaudeBot, PerplexityBot and friends) that decide what their assistants can read and cite. Plenty of sites block these without realising what it costs them; if you want to be quoted, you have to be readable. One honest nuance: the free previews we build ahead carry a noindex tag on purpose, so a preview never competes with or leaks ahead of your real site. Once you claim it on your own domain, your site is built to be found.
Don’t trust the list. Check it.
- Open any site on the examples page, right-click, choose “View page source”, and search for
ld+json. The schema markup is right there, exact business type and all. - Add
/llms.txtto the end of the same site’s address to read the AI-facing card. - Paste the address into the Schema Markup Validator for a structured-data report.
- Over 400 built sites are live right now, and every one can be checked the same way.
What the setup is not
Plainly, so nobody buys the wrong thing:
- Not a rankings promise. Positions in Google and mentions in ChatGPT are not for sale, from us or anyone; Google’s own guidance says its generative AI features are rooted in its core Search ranking systems, and no file or fee buys a spot. Here’s what SEO honestly can and can’t do at this size.
- Not Google Business Profile management. The profile is free, takes about an hour to do properly, and belongs in your hands because Google verifies the real owner. Our free guide walks through it, and your site is built to pair with the profile: same name, same number, same hours on both.
- Not Search Console dashboards. Google Search Console and Bing Webmaster Tools are free accounts tied to your own login. They’re useful diagnostics and they’re yours to hold if you want them; they aren’t part of the standard setup, and a local one-pager doesn’t depend on them to be found.
- Not analytics trackers. We don’t install Google Analytics or any tracking script by default: your enquiries arrive as phone calls and emails you see directly, and the page stays fast. If you want measurement beyond that, ask, and we’ll say honestly whether it fits inside one of your five updates or needs a quote.
- Not a monthly retainer. These foundations are a bounded job, done in the build, included in the price. Nobody rings you afterwards selling SEO top-ups.
Bookings, growth and the ceiling question
A fair follow-up: what happens when you need more than one page?
- Booking links work today. If you already take bookings through a tool like Calendly, Timely or Fresha, your site’s buttons can point straight to it. Building booking infrastructure of your own, with calendars and staff, is different work; here’s where that line sits.
- Growth is an upgrade, not a restart. Multi-page sites, stores and booking systems are GoDigital builds, quoted like any job. Because your domain is registered in your name and your content is yours from day one, growing keeps the same address and everything search engines already know about it.
The price, for completeness
Everything on this page ships in the standard price: $1 a day, $365 + GST a year ($419.75 incl. GST), covering the build, .co.nz domain, hosting, SSL, the setup above and five updates a year. There is no separate “SEO setup” invoice afterwards, which is rather the point of publishing the list.